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Finance | MUST-READ :Final Pricing Adjustments for Nov 2024

Dear Franchisees:

In response to evolving market conditions and valuable feedback from our franchisees, we are making final pricing adjustments to ensure our offerings remain aligned with current trends and continue to deliver exceptional quality. These adjustments, informed by comprehensive analysis, will help us maintain product standards while addressing rising costs. Notably, some items are being temporarily placed on hold for additional review, as further analysis is needed to ensure consistency and appropriateness in their pricing.

Please review the details in the announcement article in the Knowledge Base for full information. If you need further assistance, don’t hesitate to reach out to Finance at finance@teapiocalounge.com.

Thank you,
Teapioca International
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Marketing | IMPORTANT :New Monthly Process for Promoting Laggards Items

Dear Franchisees,

We are excited to introduce a monthly process to boost the visibility and sales of Laggards items—slow-selling products identified through sales analysis. This initiative will drive revenue growth and improve inventory management.

For each Laggard item, we’ll implement a triple loyalty points promotion, with points based on: Highest Tier Pricing x 3, rounded up to the next 5. This promotion applies to 22oz sizes only. We’ll provide social media materials, and promote these items via CDS, digital menus, Dining TV, newsletters, and staff engagement.

For full details and further instructions, please refer to the Knowledge Base Article on this new process.

Let’s work together to make this a success!

Thank you.
Teapioca International
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Operations | IMPORTANT :Enhancements for the 2024 Pumpkin Spice Drinks

Dear Franchisees,

We have announced the launch of our new Pumpkin Spice drink recipes, featuring Thai Blas Tea, Coconut Smoothie, Caramel House Coffee, and Vanilla Cream Matcha Tea. They are on the digital 4-TV menu since September 14th.

To help promote these delicious additions, a 22” x 28” floor stand poster will be sent to you, expected to arrive before October 11th. Please display it as soon as it arrives.

Additionally, due to customer demand, we are reintroducing some of last year’s popular Pumpkin Spice drinks. The IT team will reinstate the order buttons in the POS system, and you can access the 2023 recipes on OneHub using this link: https://ws.onehub.com/files/8fevqes7

For any questions, feel free to reach out to the Operations Team at Operations@teapiocalounge.com.

Thank you for your support!

Best,
Teapioca Operations Team
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Administration | MUST-READ :Price Adjustments Effective November 2024 and Handheld Menu Update

Hi, Franchisees,

Starting November 2024, we will implement price adjustments due to rising raw material costs. Flavor additions will increase to $0.75, exotic items by 15%, Coffee and Frappioca by 10%, and Fresh Fruit Tea and Coconut Water Blast Juice by 15%. Condensed Milk Sweetener will increase to $0.75, and “COLD NO ICE” will incur a $1.00 charge, with $2.00 for Juice. Our Marketing team is finalizing version 5.0.0 of the Handheld menu, which will be rolled out in sync with these changes.

Please read the full announcement in the Knowledge Base article for more details.

Thank you,
Teapioca International

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Administration | IMPORTANT :Enhanced DoorDash Agreement: Lower Fees and Streamlined Store Setup

Dear Franchisees:

We’re excited to announce important updates to our partnership with DoorDash. After successful negotiations, we’ve secured a reduced commission rate of 15% per delivery order (previously 20%), which includes credit card processing fees, vehicle expenses, and driver costs. Additionally, stores can opt for DoorDash Plus at 25%, giving access to DashPass users for broader visibility. We’ve also streamlined the onboarding process—new stores only need to provide business info and address, with our IT team managing menu setup. These updates simplify operations and improve profitability for our franchisees. For full details, please refer to the Knowledge Base article.

Thank you,
Teapioca International
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Administration | MUST-READ :New Announcement Acknowledgment Process – Ensure Timely Compliance

Dear Teapioca Franchisees,

Teapioca Intl is launching a mandatory Acknowledgement of Announcement (ACK) Process to ensure franchisees stay informed of critical updates. Each announcement will indicate if an ACK is required and include a secure, pre-filled ACK form (Announcement ID and Subject), accessible only via email (not in Slack for security and compliance). Franchisees must carefully review the announcement, fill in their name, email, signature, and submit the form within 5 business days. Failure to acknowledge may lead to miscommunication and operational disruptions, affecting customer satisfaction. This process is part of your Due Diligence and Best Effort commitment under the Franchise Agreements (Sections 2.7 & 9.2). Timely acknowledgment ensures smooth operations and customer service.

Please read the full announcement in the Teapioca Knowledge Base.

Thank you for your attention and cooperation.

Sincerely,
Teapioca Management Team

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Operations | IMPORTANT :Potential 2% Milk and Thai Tea Updates

Dear Franchisee,

We are analyzing two potential changes and would love to get your feedback. These changes are focused on improving our ingredients and enhancing the overall customer experience.

The first possibility involves eliminating 2% milk as a substitute creamer option for our drink menu. We will continue to carry 2% milk due to the process of making our Snowyns.

The second option is to start using non-dairy creamer in our Thai teas, instead of half and half. It will follow the same instructions as our premixed Cream Tea. Attached is the recipe for your reference. Please go ahead and do a small batch to try it out.

To gather your opinions on these changes, we have created a survey.
Please take a few minutes to complete the survey and share your thoughts.

We appreciate your input in this matter.

Survey question link:

2% Milk & Thai Tea Survey

Thai Tea recipe:
https://ws.onehub.com/workspaces/1153683/files/2644092432

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Operations | MUST-READ :New Limited Edition Halloween Themed Drinks

Dear Franchisees,

As we are continuing to try and creatively promote our phase-out products, we are thrilled to introduce 3 NEW “HALLOWEEN” themed drinks that contain some of our Phase out products. (Peppermint & Taro Pudding)

We will launch these drinks on Monday, October 14 and the last day they will be available is November 4. The goal is to promote these for a few weeks centered around Halloween and then get back to promoting Pumpkin Spice afterward.

Attached you will find recipes and a reference sheet. The reference sheet contains some notes on how the products will be promoted. Please review these materials with your staff to ensure they are prepared for the launch on October 14. The recipes adhere to our standard flavor guidelines, and the POS buttons will be found in the “Limited Edition” category.

Read the full announcement here: https://kb.teapiocaintl.com/en_US/annoucement/new-limited-edition-halloween-themed-drinks

Thank you all!
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Marketing | IMPORTANT :Teapioca Rewards Program Stickers Coming Soon!

Dear Franchisees:

We are excited to announce the upcoming release of promotional stickers for the Teapioca Rewards Program! These stickers will be placed on tables and windows to increase customer awareness of the program. The Teapioca Rewards Program allows customers to collect points through the Teapioca Mobile App and redeem them for beverages, accessories, snacks, and more. This initiative aims to boost customer loyalty and drive repeat visits.

For additional details, customers can be directed to the official Teapioca Rewards webpage at [https://www.teapiocalounge.com/rewards/](https://www.teapiocalounge.com/rewards/).

Thank you for your support in promoting the Teapioca Rewards Program and enhancing customer engagement. Together, we can strengthen our relationships with customers and drive Teapioca’s success!

For the complete announcement, please refer to the full details.

Best regards,
Teapioca International
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Marketing | FYI :Pumpkin Spice Marketing Materials

Hello all,

Digital marketing materials for Pumpkin Spice will deploy Monday, Sept 16, along with the launch of the Pumpkin Spice drinks.

You should see PS materials on the CDS and 4TV menu. We also encourage you to update your Lobby TV Gallery to include the Pumpkin Spice image.

Lobby TV Image: https://ws.onehub.com/workspaces/1153683/files/2642471448

If you’re having trouble viewing any of the Pumpkin Spice materials, please make sure the back office is synced.

With any additional questions or concerns, please contact marketing@teapiocalounge.com

Thank you!
Teapioca International
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